Be Simple: The first principle of R&D about BSIMB products is “simple”. Instant gratification starts with products that are easy to use and ready right out of the box.

Be Happy: BSIMB products help people to express themselves, and to share the ups and downs in their lives. With excitement, laughter, movement, enjoyment, BSIMB let you, your family, friends, and even just stranger feel every wonderful moment with no distance but be happy.