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Is the smart speaker plus screen progressive or backward?

Date:2018-10-30
On October 10th, at the “MadeBy Google” hardware conference held in Manhattan, Google released three smart hardware devices: Pixel series mobile phone, Slate tablet and Google Home Hub smart speaker. Among them, Google Home Hub has received less attention than the Pixel mobile phone as the natural battlefield of the Google assistant who was stunned by the "Umbrella" at the Google I/O conference this year. Google Home Hub is a smart speaker with a 7-inch screen, and also has a volume rocker and a physical switch for the audio Mic. Google Home Hub, equipped with Google Assistant, naturally supports speech recognition for popular words such as "Hey Google" and "OK Google."
 
In fact, smart speakers with screens have long been a big trend in the smart speaker industry. As early as May 2017, Amazon, the originator of smart speakers, launched a smart speaker with a screen called Echo Show. Echo Show is in the original Based on voice interaction, new video calls, network video viewing, and support for new applications have been added. In China, BAT's three major Internet giants have also launched their own smart speakers, among which Tencent launched a 10-inch screen to see M10; Baidu launched a smart video speaker at home.
 
From a product perspective, adding a screen is a favorite, because the appearance of the screen can greatly enhance the efficiency of the user interaction with the smart speaker. Experiments prove that vision is still the main channel for humans to obtain information, and hearing is second. Therefore, when using smart speakers, users can interact more intuitively and easily through the screen. For example, when the user orders the "sale a mala" from the smart speaker, the smart speaker will report all the names of the nearby mala-sold stores, and then draw a bunch of names to the user, which is invisible. Increased time costs. The screen can make the user more intuitive to select, and it can improve the interaction efficiency to a certain extent.
 
However, the fundamental reason for adding a screen to a smart speaker is that the voice interaction experience is not good enough, so the "smart speaker" experience needs to be improved through the screen. The problem is that the core of the smart speaker - the experience of voice interaction is not improved at all, it seems more like the compromise of voice interaction can not meet the needs of daily life, because smart speakers are still not smart enough. For example, in the case of a take-away scenario, a smart speaker with a good enough voice interaction experience should be screened in massive information, combined with user behaviors and store evaluations, analyzing user intent and providing several optimal options for the user to select. . In this case, the existence of the screen is meaningless.
 
From the logic of the enterprise, adding a screen allows the product to overlay video, phone and other functions to meet the diverse needs of consumers. The emergence of smart speakers with screens has added a value harvester to the enterprise, such as video advertising is more popular with advertisers than sound advertising. For companies with streaming video platforms, a new traffic portal has been added, so Amazon, which owns streaming media platforms such as Prime Video, Baidu with iQiyi, and Google with Youtube, have screens. Smart speaker products are not surprising.
 
However, for the consumer, the smart speaker with the screen itself does not have the property to be mentioned, that is to say, the screen of the smart speaker can be played by the mobile phone, the tablet, the television, and the like. The function of the smart speaker screen can also be replaced by other devices. The screen plus speaker device is exactly the same as the TV and mobile phone. The extra screen can not be more convenient than the device in actual use. The user does not need a distracting screen. . The smart speaker is actually the brain of the family cloud. It can connect these devices to its screen by connecting devices such as TVs, mobile phones, and tablets. It makes the use and switching of functions more flexible. Therefore, adding a screen to the home is tasteless. Even unnecessary. At this stage, if the smart voice is not mature, the smart speaker may need a screen, but the carrier of the screen is not necessarily the speaker itself.

TypeInfo: Industry News

Keywords for the information:smart speaker